Career Highlights

2014 - 2015 | VP Digital Innovation & Initiatives

Coca-Cola European Partners

2008 - 2014 | VP & General Manager

Coca-Cola Enterprises

2003 - 2007 | Managing Director GB&I

Cadbury Schweppes

2000 - 2003 | Managing Director, Eastern Europe

Cadbury Schweppes

1996 - 2000 | Managing Director, Russia & CIS

Cadbury Schweppes

1995 - 1996 | Business Director, Ice Cream


1993 - 1995 | Marketing Director, Confectionary


Aziz Mentor - UK

A seasoned leader with extensive experience in the food and drink industry. Simon values creating experiences that team members will continue to talk about indefinitely. Throughout his various leadership roles, Simon has consistently driven commercial growth through implementing change strategies and inspiring teams.

Specific Expertise

  • leading through challenging times
  • ambition setting and the first 100 days in role for a leader
  • value creating strategies and implementation
  • transformation and leading a business through change
  • business growth
  • expansion into emerging markets

Career history

Within his first 6 years at Mars Confectionary Simon was appointment to Marketing Director and soon moved into various Managing Director positions. In Russia he led the onshore start-up of Cadbury Schweppes in a fast-changing emerging market, dealing with challenging conditions including an overnight currency devaluation of 75%. In Poland he led the post acquisition merger and turnaround of 2 businesses across Eastern Europe. Moving back to the UK, Simon’s Managing Director roles focussed on growing large-scale enterprises through significant strategic transformations.

Poignant leadership moments for Simon include the lasting pride of his polish team when growing Wedel rather than rebranding as Cadbury, and providing Olympic experiences to all 4500 employees at Coke.

Current Portfolio

Simon is an Investor and Director of a small portfolio of start-ups and early stage businesses with other investors who have been assembled to make acquisitions. Although primarily focussed on food and drink, he also has investments in office products and asset maintenance software.

In all these businesses he is a shareholder, member of the Board and provides strategic leadership and oversight with a shared goal to grow and expand these businesses to create value for future sale.

Personal Interests

former international modern pentathlete

playing golf



Russian culture


Key Influencers

“Donal Byrne – Chairman of Cadbury Ireland and a leading figure in the Irish business community in his day. He was an inspiration and role model for the tough, committed yet compassionate mentoring from which I benefited.”

Mentoring Experience

“I see mentoring as an essential part of my leadership style given the benefit I gained during my early career from being mentored.

I have mentored international employees across various functions and continue to mentor high potential leaders.”

Memberships and recognition

  • member of the Guild of Stationers



The South

The Midlands