Executive Coach - UK

Maxine has expertise in managing and developing high-performing leaders and senior teams. She is comfortable at operating at Board level having herself led on business strategy, transformational change, business risk and reputation, stakeholder alignment and delivered on commercial success.

Commercial Experience

For the last 20 years, Maxine’s roles have been at executive leadership level in marketing and communications. Her experience encompasses the pharmaceutical and financial services industries, (Eli Lilly and Nationwide), Government (the Cabinet Office), health charities, higher education and consultancy practice. She has worked as part of the most senior leadership groups alongside the CEO, to lead organisations to turnaround during periods of high pressure and with high stakes.


Maxine brings a sense of perspective to her coaching sessions, as well as a deep understanding of what it is like to work at the highest level and under intense scrutiny. Her clients describe her as empathetic, driven, motivating and outcome focused. She supports her clients to transition into a new role or acclimatise following a promotion. This often involves developing skills and performance, resolving conflict, tackling major new projects and acting as a sounding board. She helps her clients to identify clear goals, using psychometric insight tools when needed to rapidly develop a strong sense of purpose and measurable coaching outcomes.

Coaching Experience

Over the last 25 years, Maxine has advised stakeholders and employee engagement to deliver commercial and institutional objectives. She has worked with organisations undergoing major change and challenge and supports senior executives, members of the Board and Non-Executives to enhance their performance and deliver greater value to their organisations. Maxine speaks French, German and Spanish.


Executive Business Coach – Meyler Campbell

MA Modern Languages/Social and Political Sciences – Cambridge

Women on Boards – Non-Executive Director


“Maxine’s understanding of the challenges of leading a communications function together with her coaching expertise made our sessions particularly valuable. Her thoughtful challenge and encouragement have given me much to think about more importantly put into action.”

“Maxine has helped me think through and gain clarity on ideas and issues of an individual, team and broader organisational nature. Her skill in asking the right question, listening and prodding when needed was hugely invaluable.”