Strategic Influencing Masterclass xx


Nationwide is the world’s largest building society as well as one of the largest savings providers and a top-three provider of mortgages in the UK. It is also a major provider of current accounts, credit cards, ISAs and personal loans. Nationwide has around 15 million customers.

As a top three large employer (Sunday Time Best Company survey 2016), Nationwide invests in its people. Part of their £11 million investment over the pay year (2016) has focused on supporting the development of its leaders.


Given the challenge of honing skills and behaviours, Aziz Corporate designed and delivered ‘Strategic Influencing’ Masterclasses for around 115 delegates, with the aim of shoring up the skills and behaviours of the delegates to develop gravitas and confidence, building trust and collaborative working relationships.

“Influencing involves shaping the thinking, feeling and behaviours of others to produce a desired outcome. It draws on skills of persuasion, selling and motivation, but steers clear of manipulation and coercion.” Helga, Influencing Specialist

The cohort learned a lot from each other and opened up, creating a strong bond between colleagues from different teams.

Several delegates commented that “it was the most useful coaching they had ever had.”

As a follow-up to the course, all attendees were provided with clear reminders to refer to and work on in the future.

93.75% believed these Masterclasses were a good investment in their development.

Katy Walton, Leadership and Talent Development Manager, Nationwide

“Strategic Influencing appears regularly on development plans. Helga has skillfully supported many of our leaders to understand influencing with greater clarity and provided pragmatic guidance to help overcome influencing challenges.

She has consistently received exceptionally positive feedback from our delegates.”

Martina Weymer, Head of Member Services, Nationwide

“Without doubt one of the best development classes in a very long time, thank you.”

Michelle Steel, Head of Transformation, Nationwide

“I enjoyed applying the tools to my current issues to bring the learning alive.”

Wendy Nicholls, Leadership and Talent Development Manager, Nationwide

“Excellently tailored to the needs of our group and individual situations.”