The Aziz Programme
Khalid Aziz worked with Lord Stuart Rose using The Aziz MethodologyTM which focuses on both the mechanics of good communication as well as the pychological elements that underpin confidence and impact
Lord Stuart believes his two public speaking disasters could have been avoided if he had worked with Aziz before undertaking them:
“The first was caused by poor content and preparation, the second by a combination of good content and over-confidence. If we realised early on that, as Aziz points out, the ability to open one’s mouth and talk does not automatically make one a brilliant speaker”
By working with Aziz Corporate you will move up a level in oratory, polishing your performances and achieving confidence, clarity and impact.
“Personal experience of Khalid Aziz’s technique has proved to me that you can achieve a very acceptable standard in a lot less than 6 weeks.”
A typical programme of 1:1 coaching usually begins with a “Communications Diagnostic” – to identify communication gaps, benchmark performance and allow us to make recommendations for a tailored programme of impact coaching that focuses on the specific areas of development that will result in the biggest improvement.
We focus on the visual, vocal and verbal elements of communication, with specific modules such as Content & Structure, Voice Development, Presence & Impact, Image, Creativity, Story telling, Influencing and Media Handling. Each module is delivered by one of our specialist tutors, a team that includes voice coaches, business psychologists, image consultants and professional actors. By working alongside the client we help to build confidence and remove the “fear factor” that affects so many business leaders.
“I would never claim to be an expert speaker, but what Aziz did for me was to take the fear out of public speaking, and, secondly, train me by defining the basic rules of preparation”
1972 –Management Trainee, Marks & Spencer
1994 – Chief Executive, Burton Group
1997 – Chief Executive, Argos
2000 – Chief Executive, Arcadia Group
2004 – Chief Executive, Marks & Spencer
2008 – Joint Chairman & Chief Executive, Marks & Spencer
2008 – Knighted
2008 – Chairman, Business in the Community
Lord Stuart Rose was CEO of Arcadia at the time he worked with The Aziz Corporation and was CEO of Booker at the time of providing these quotes