It was the view of the charity that cuts in local government spending may threaten the services it currently provides to some of society’s most vulnerable people.It was the view of the charity that cuts in local government spending may threaten the services it currently provides to some of society’s most vulnerable people.
The Aziz Programme
Dr Malcolm Macleod approached The Aziz Corporation to:
- Provide media training and a press release writing workshop for staff
- Devise a coherent PR strategy for both media and social media
- Provide on-going support for two days a month for six months to oversee publicity and to help
staff become confident handling the media
Within days of issuing a press release with media consultant, Helen Glanville, the interest “exceeded all expectations.”
As well as local newspaper coverage, Dr Malcolm Macleod was on air for 25 minutes for the Richard Cartridge Show on BBC Radio Solent followed by a second interview the next day.
In the following months, the team has been interviewed on five different radio stations as well as for local TV.
They were delighted to be approached by a journalist for a comment on a national news initiative on domestic violence.
After 6 months working with the charity, Safe Partnership is now working with Helen to build their national media profile.
“In terms of where we are, we wouldn’t be anywhere – never mind where we have got to – without The Aziz Corporation and Helen’s help. Nationally we still want to become the contact of choice by print and TV journalists when a domestic violence story breaks. But we’re really pleased with the direction of travel.” – Dr Malcolm Macleod, CEO Safe Partnership
Press/broadcast achieved within 6 months
6 radio interviews – totalling more than 50 mins airtime
Local TV interview
Approx 10 articles in local newspapers and magazines