Communications Coaching

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The Aziz Programme

Elaine took part in eight half-day sessions with Aziz Corporate, each tailored to her own specific needs. The tutorials complemented one another and focused upon areas such as voice development and image, through to stress management and influencing techniques. Amongst them, Elaine found the sessions on voice development, influencing others and cultivating a business image to be particularly useful.

Elaine continued:
“These sessions really made me evaluate who I am and how I behave in business situations. I was encouraged to think not only about my own point of view, but also about how what I say and do impacts upon my audience.”

Through her presentations, Elaine needs to persuade her colleagues at all levels on various business issues, and also to present on topics such as her team’s progress and plans. She learned several techniques to help her interact with her audience, which she can apply to a wide range of situations.

Elaine commented:
“Even if an audience is only listening, not speaking, there is a still a dialogue taking place in their heads. My training has taught me to think about the expectations of my audience, and to find a common ground between what they want to hear and what I want to say.”
The training also encouraged Elaine to consider all business situations – not just formal presentations – as an opportunity to make an impression.

Elaine continued:
“Performing in presentations is only a part of my role; each time you are part of a meeting, have lunch with a client or simply bump into someone in the corridor, they are your audience and will be forming an impression of you. I now have more awareness in these situations and am prepared to project myself in any environment, whether business or social.”

“I have a toolkit of reference with which I can approach new situations with confidence.”


Following her training, Elaine has received positive feedback from her peers and has been able to help others in her team by using the lessons she learned with Aziz Corporate.

Elaine said:

“My colleagues have commented that I have ‘grown into’ my new role. I am aware of the building blocks which have gone into this transformation, whilst those around me see only the finished product. My self-awareness is heightened and I feel I have a toolkit of reference with which I can approach new situations with confidence.”

The real proof of her success came for Elaine when she was awarded the role on a permanent basis after her six month interim period reached its end.

Elaine concluded:

“I had just made a pivotal presentation to the leadership team (100 people) and the Chief Executive commented, ‘I wanted to know that you could fill the stage, and you more than convinced me. At that moment I knew my training had paid off and that I had the gravitas and presence I needed to be successful.”

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