Media Training

Media Training for Leaders and Executives

Television? No good will come of this device. The word is half Greek and half Latin.
[Attributed to] C.P. Scott, British journalist and publisher, 1846-1932

Media Training Background

Like them or loathe them- most senior executives will have to deal with journalists at some point in their career. Media handling is becoming an essential skill.
While engaging with the media may seem a terrifying prospect – media training will help you not only to understand the journalist’s mind-set but also to equip you with skills to cope under pressure, think on your feet and communicate convincingly to the audience.
Aziz Corporate devises each Media Training session around your personal requirements. Each delegate will have their own scenarios and questions to ensure these are relevant, timely and challenging.
We have special rates at TV and radio studios but we also offer sessions at out training rooms or can set up simulated studios at your offices.

How our Media Training will help you

  • Understand the needs of the news media
  • Focus clearly on your key messages and how to bring these alive
  • Experience of hands on press, radio and TV interviews
  • Cope with difficult questions
  • Speak with passion
  • Improve communication skills

Our media training team is made up of highly experienced journalists who are also trainers. Our lead media consultant has worked for The Sunday Times and produced / directed programmes such as “Watchdog”, “Panorama”, “Newsnight” and “Tomorrow’s World” and has been media training executives for the past 10 years.

Media Training Examples

We have worked extensively with the management teams of several UK universities. Many of these senior managers were comfortable talking to academic audiences but floundered when dealing with the mainstream media. Also, through improved radio and TV interview techniques they were able to market themselves effectively to future students.

We media trained teams of lawyers who wanted to leverage media coverage following major court cases.

We have helped charities which can’t afford dedicated communications teams. We media trained staff in interview techniques and showed them how to write press releases and engage with journalists to maximise coverage of their cause.

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