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Live election debate: a `huge job interview in front of the whole nation` See our latest Coverage |
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Managing your response to a crisis - how to survive and thrive. See our latest Coverage
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June 17, 2010

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The 20 minute course in...professionalism
Whether you’re more the mismatched socks type, or someone who starches their collar, it’s worth considering whether you’re presenting yourself to best effect at work
The vision of senior managers at Goldman Sachs and Barclays Bank receiving charisma lessons from classical actors was the funniest thing Today presenter Evan Davis had heard that morning. “Trained to have charisma, surely you can’t be trained in that,” he said incredulously……The image of senior executives refining their power-walk might seem comical but in reality this has been happening in coaching organisations for decades. The up-and-coming marketer must not only be proficient in his/her specific skill-set but also possess a wealth of softer skills essential to effective leadership.
While certainly some leaders are born that is true only for a minority. The vast majority of us pick up skills that are needed on the journey – some may be self-taught but most benefit from coaching from professional “make-overs” to help them on their way.
See the full report and our tips for standing out from the crowd by clicking on “The Marketer” link below.
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| Press Release |
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Macho risk taking culture at the heart of the financial crisis, say Business Executives
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