The vision of senior managers at Goldman Sachs and Barclays Bank receiving charisma lessons from classical actors was the funniest thing Today presenter Evan Davis had heard that morning. “Trained to have charisma, surely you can’t be trained in that,” he said incredulously……The image of senior executives refining their power-walk might seem comical but in reality this has been happening in coaching organisations for decades. The up-and-coming marketer must not only be proficient in his/her specific skill-set but also possess a wealth of softer skills essential to effective leadership.