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Advanced Media Handling Skills (1-to-1 or Group)
Media Skill Training: Getting your message across
These media skills tutorials will ensure that you and your
organisation get the maximum impact from any media coverage, thus
enabling you to promote yourself and your organisation.
Communicating with the media
This
programme is ideal for individuals or small groups, usually at middle
management or senior executive level, whose roles involve communicating
with the media.
Advanced Media Skills: Become the dream interviewee!
Do you want to:
• Be confident at getting your company’s message across in the media? • Understand the differences between the different media outlets? • Understand how to communicate in a crisis?
This programme is modular and typically consists of up to three half-day sessions, covering:
• Advanced Media Handling for written Press
• Advanced Media Handling for Broadcast
• Advanced Media Handling for Crisis Management
For each of these media skill disciplines the sessions typically include:
• How to communicate in the media – how the media works
• Choosing your media
• Identifying what is ‘news’
• How to develop your message
• Tackling hostile questions
• Turning disadvantages to advantages
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