Advanced Media Handling Skills (1-to-1 or Group)

Media Skill Training: Getting your message across
These media skills  tutorials will ensure that you and your organisation get the maximum impact from any media coverage, thus enabling you to promote yourself and your organisation. 

Communicating with the media

This programme is ideal for individuals or small groups, usually at middle management or senior executive level, whose roles involve communicating with the media.

Advanced Media Skills:  Become the dream interviewee!

Do you want to:

• Be confident at getting your company’s message across in the media?
• Understand the differences between the different media outlets?
• Understand how to communicate in a crisis?

This programme is modular and typically consists of up to three half-day sessions, covering:
• Advanced Media Handling for written Press
• Advanced Media Handling for Broadcast
• Advanced Media Handling for Crisis Management

For each of these media skill disciplines the sessions typically include:

• How to communicate in the media – how the media works
• Choosing your media
• Identifying what is ‘news’
• How to develop your message
• Tackling hostile questions